20 Januarie 2018 – China was aanvanklik die land wat die ergste gekant was teen onttrekking van kontant uit hul ekonomie:
China On Verge Of Cashless Society
By PNW Staff November 06, 2017
China is about to cross the threshold to becoming a cashless society. Though cash still exists, many Chinese today never touch paper bills or plastic debit or credit cards at all in their day to day life. Increasingly now, financial transactions in the Chinese economy are taking place through payment apps on smart phones. Imagine a leaving your house in China and hailing a taxi that you pay for by scanning a QR code on an app, buying food from a street vender again with a phone app, since no cash is accepted, then later going out for lunch by renting a bike just by scanning its QR code.
At the restaurant, just input the price of the meal into the app to pay again. On the way home, you may feel charitable, so you give money to a street beggar performing a song for money, again within the app, before stopping at a Buddhist temple where you can increase your karma by donating with the app.
The two most popular payment apps are WeChat Pay and AliPay. WeChat Pay is linked to the WeChat social network, a sort of Facebook on steroids that now connects nearly all Chinese in a network of social profiles, chat, shopping, payment, music, videos and a dozen other functions.
AliPay, an app created by Alibaba affiliate Ant Financial Services, is the other major player. Alibaba is the world's largest online shopping company (which dwarfs Amazon in size) and AliPay payments are accepted at tens of thousands of stores across China.
Ant Financial Services is linked to an online money market fund, Yu'E Bao, which encourages users to invest and spend with AliPay. Its 4% interest rates have transformed Yu'E Bao into the world's largest money market fund now with $217 billion by the end of June (1.43 trillion yuan).
Both payment apps allow Chinese consumers to send peer-to-peer payments directly between bank accounts as well, much like a fully integrated and easy to use version of PayPal.
It was not long ago when the West was debating whether China would ever enter the modern financial age by adopting credit cards en masse, but the Chinese were reluctant to take on personal debt. Now it would seem that China has leapfrogged the credit card era (and the huge debt burden many in the developed world now face) entirely with payment apps that both link directly to Chinese bank accounts and often provide attractive interest rates.
The Chinese are estimated to have spent $5.5 trillion through mobile payment platforms last year, at least 50 times what those in the US spent, and this continues to accelerate. Estimates are that this will quadruple by 2021 and, by next year alone, reports indicate that there will be as many as 45,000 stores in Japan that accept AliPay, to cater to Chinese tourists.
The phenomenon of bike rentals is just one example of an innovation made possible by these mobile payment platforms. Just two of the largest bike rental companies, Ofo and Mobike, have scattered more than 13 million GPS equipped bikes around the city.
One has to merely to scan the QR code, hop on and ride. When done, you can leave the bike by the street for its next user to scan, a feat made possible by app-based payment. Many experts point to this lack of point of sale equipment, expensive and vulnerable to hacking, that has allowed so many stores and restaurants quickly to adopt payment apps rather than credit or debit cards.
For foreigners without Chinese smartphones, payment app profiles or bank accounts, conducting any financial transactions at all has become difficult. But this fact also exposes the drawbacks of mobile payment platforms as an exclusive means of financial transaction.
Given that the Chinese government maintains control over both the Internet and bank accounts in China, as well as companies such as Alibaba and WeChat, Chinese citizens are surrendering every last vestige of privacy they once had.
Every financial transaction, no matter how minute or fleeting, is now tracked and logged. Every personal connection is recorded, and every account can be monitored in real time, or frozen, by the government. Dissenting opinions can be quickly pinpointed and dissenters can be easily closed off from all buying and selling.
Unable to rent a bike, hail a taxi, take a bus, or buy fuel for a car, they would be stranded. Unable to purchase food or other necessities at a store or restaurant, they would be starved into submission. In short, Chinese citizens, under the guise of convenience, are being forced into a system that surrenders total control to the state.
Yet there has been little to no debate or opposition to the adoption of mobile payment platforms. Those on the bottom care little for privacy and worry more about the convenience and security that such apps provide, e.g. from theft and counterfeiters. For these reasons, those in power are quick to herald in this new electronic system of total population control.
As can be seen from the passive indifference of the Chinese people, the Chinese model could easily be adopted by that world system the Bible foretells: "And he causes all, both small and great, rich and poor, free and bond, to receive a mark in their right hand, or in their foreheads: And that no man might buy or sell, save he that had the mark, or the name of the beast, or the number of his name." (Revelation 13.16, 17)
China's Cashless Revolution
In the developing world, a new payment model is emerging.
July 19, 2017 2:00 AM SAST
On a recent trip to Shenzhen, in southern China, I came across a subway busker with two tip jars. The first was a cardboard box filled with coins and bills; the second was a small QR code taped to the box that allowed passersby to leave a tip by smartphone. On one level, this was simply smart business: Chinese made around $5.5 trillion in e-payment transactions last year. But it also offered a glimpse of the future.
Around the developing world, QR codes are beating out Apple Pay and other brand-name payment services for consumers and businesses keen to go cashless. China offers a useful model for that transformation -- and a standard that others may soon be emulating.
The QR code may seem like an unlikely candidate to foster a financial revolution. It was developed in the 1990s by Japan's Denso Corp. after customers grew dissatisfied with the limited amount of information that could be stored using traditional barcodes. In solving that problem, Denso came up with new codes that could be read 10 times more quickly than their predecessors -- QR stands for "quick response."
The technology first caught on in Japan's automotive industry, which used it to track inventory. But in the early 2000s, Japanese customers began buying feature phones that could read the codes, and marketers began using them to promote websites and products.
By the time Tencent Holdings Ltd. released the social media app WeChat, in 2011, it was clear that QR codes had a lot more potential. WeChat offered users personalized codes that could be used to exchange contact information. When combined with the app's built-in wallet, they could also be used for payments. Sending money through the app has since become a way of life: During this year's Chinese New Year holiday, WeChat users sent 46 billion cash gifts via virtual "red envelopes."
That success shows why QR code payments are likely to take off in emerging markets. For one thing, they don't require credit cards, which few people in poorer countries have. Apple Pay and other such services, which use Near Field Communication technology, are uneconomical for many of these consumers. (Apple Pay's market share in China is in the single digits, despite a recent marketing push.) And the small-scale merchants that predominate in the developing world -- restaurants, corner markets, buskers -- have little reason to invest in expensive payment terminals for the equivalent of $0.50 transactions.
WeChat Pay, by contrast, allows just about anyone with a bank account and a smartphone to make electronic payments. All a Shanghai noodle shop or a Shenzhen busker needs to accept payments is a free WeChat account and a printout of a QR code. Much of China has become a QR first economy, where codes are now found next to nearly every cash register. WeChat's share of China's mobile payments market has grown from 3.3 percent in 2013 to 40 percent today.
Other developing countries are starting to see the potential. Last year, MasterCard Inc. rolled out a QR code system in Africa that has already attracted 100,000 Nigerian traders. In February, the Indian government launched IndiaQR, its latest effort to spur a cashless society. Thailand is similarly enthusiastic.
But perhaps the most ambitious step is a new industry standard published last week by EMVCo, a global payments consortium that includes MasterCard, Visa Inc. and the state-backed China UnionPay Co. The effort, spearheaded by UnionPay, would effectively extend China's payment standard globally, helping to ensure that QR-mediated transactions can flow seamlessly between banks and card companies, while also making them more secure.
That should make the technology more attractive to consumers, merchants and governments around the world. It could help fill the digital tip jars of subway buskers from Shenzhen to Lagos. And it just might make the cashless society a reality far sooner than anyone had predicted. To contact the author of this story: Adam Minter firstname.lastname@example.org To contact the editor responsible for this story:
Timothy Lavin at email@example.com
19 Januarie 2018 – Onttrekking van kontant uit die ekonomie is nodig en moet plaasvind, voordat die stelsel geimplimenteer kan word wat die afdwing van die merk van die dier, moontlik kan maak.
Hoe vorder die onttrekking van kontant wêreldwyd??
Fintech | Wed Apr 26, 2017 | 1:52pm EDT
Cashless society getting closer, survey finds
By Jeremy Gaunt | LONDON
LONDON More than a third of Europeans and Americans would be happy to go without cash and rely on electronic forms of payment if they could, and at least 20 percent already pretty much do so, a study showed on Wednesday.
The study, which was conducted in 13 European countries, the United States and Australia, also found that in many places where cash is most used, people are among the keenest to ditch it.
Overall, 34 percent of respondents in Europe and 38 percent in the United States said they would be willing to go cash-free, according to the survey conducted by Ipsos for the ING bank website eZonomics.
Twenty-one percent and 34 percent in Europe and the United States, respectively, said they already rarely use cash.
The trend was also clear. More than half of the European respondents said they had used less cash in the past 12 months than previously and 78 percent said they expected to use it even less over the coming 12 months.
Ian Bright, managing director of group research for ING wholesale banking, said he did not believe people would quit cash entirely, but the direction was obvious.
"More and more people will end up with a situation where they can quite comfortably get by for two days, three days, four days, even a week, without ever using cash," he told Reuters Television.
Payment systems such as contactless cards and mobile-phone digital wallets have become so prevalent the issue has become political in some countries.
Cash-loving Germans, for example, have been concerned that a move by the European Central Bank to phase out the 500 euro note by the end of next year is the start of a slippery slope.
Germany is one of the countries that uses cash the most. The ING survey showed only 10 percent of Germans saying they rarely use cash, compared, for example, with 33 percent and 35 percent, respectively, in neighbors Poland and France.
The survey also showed that, in general, countries where cash is much in use were most likely to want to go cashless.
Only 19 percent of Italians said they rarely used cash but 41 percent said they would be willing to go cash. There was a similar trend in Turkey, Romania, the Czech Republic, Spain and even Germany.
(Editing by Catherine Evans)
The rise of the cashless city: 'There is this real danger of exclusion'
Cities from Sweden to India are pushing for a totally cash-free society. But as more shops and transport networks insist on electronic payments, where does this leave the smallest traders and poorest inhabitants?
Scrolling through my online bank statements at Christmas, I was surprised to find I had not removed cash from an ATM for well over four months. Thanks to the ubiquity of electronic payment systems, it has become increasingly easy to glide around London to a chorus of approving bleeps.
As more shops and transport networks adapt to contactless card and touch-and-go mobile technology, many major cities around the world are in the process of relegating cash to second-class status. Some London shops and cafes are now, like the capital’s buses, simply refusing to handle notes or coins.
Could we see a whole city go cash-free? From Seoul to Bergamo, cities big and small are at the forefront of a global drive to go digital. Many of us are happy to tap cards or phones to hop on a bus, buy a coffee or pay for groceries, but it raises the prospect of a time we no longer carry any cash at all.
No spare change for the busker at the station, the person sleeping rough in need of a hot drink, the market trader, the donation box. Although even on-street charity fundraisers are now broaching the world of contactless payments, what might the rise of the cashless city mean for street vendors, small merchants and the poorest inhabitants?
Some experts now fear a two-tier urban realm in which those on the lowest incomes become disconnected from mainstream commercial life by their dependence on traditional forms of currency.
“The beauty of cash is that it’s a direct and simple transaction between all kinds of different people, no matter how rich or poor,” explains financial writer Dominic Frisby. “If you begin to insist on cashlessness, it does put pressure on you to be banked and signed up to financial system, and many of the poorest are likely to remain outside of that system. So there is this real danger of exclusion.”
Ajay Banga, Mastercard’s CEO, has spoken about the growing global risk of “creating islands, where the unbanked transact [only] with each other”.
In India, the question of how the poorest might connect with the digitised world of the middle-class consumer is now of central importance. In November, the prime minister Narendra Modi announced the removal of 500 and 1000 rupee notes from circulation. Part of a wider attempt to jolt the nation into joining the cashless revolution, Modi’s government believes restricting currency and pushing the take-up of electronic payment will help tackle corruption and regulate India’s untaxed, “black” economy.
Saurabh Shukla, the Delhi-based editor in chief at NewsMobile Asia, says he has seen many small “mom and pop” store owners introduce card readers and learn how to use Paytm, a mobile payment platform, over the past two months.
“They realise a big change is here and they are trying to adjust to electronic payment,” he explains. “But they still want to convert back to cash at the end of the working day or the working week. It will be a gradual adjustment. We might not be able to create a completely cashless India, but we can aim to create a low cash economy.”
Modi is encouraging state government to create “smart” cities by connecting their public services with the latest online technology. Officials are aiming to make the Chandigarh – famously designed by modernist architect Le Corbusier – India’s first cashless city by insisting all bills are paid electronically at government offices. And the government of Goa is attempting to turn its capital Panjim cash-free by offering discounts in digitally bought services like train tickets, and by setting up classrooms to teach small traders e-payment technology.
Yet huge queues remain outside banks as many Indians continue to demand cash. Some of the poorest street vendors cannot afford card readers, and have struggled to operate Paytm payment transfers on their mobile phones.
Aires Rodrigues, a human rights lawyer in Goa, says traders in Panjim are suffering. Rickshaw drivers and fish market sellers have been left with no way of accepting payment from middle-class customers now inclined to do everything digitally. “It’s senseless to try to make everyone go cashless,” says Rodrigues. “The government seems to have lost sight of the plight of the common man.”
If India’s urbanites are being forced to undergo digital shock therapy, city dwellers in much of Europe have been moving steadily away from cash. Consumers like convenience. Governments like the idea of tax transparency. And retailers like cutting down on the costs of cash handling.
According to a recent report by Fung Global Retail & Technology, nine of the top 15 “most digital-ready” countries are in Europe. It predicts Sweden could become the world’s first completely cashless society. Niklas Arvidsson at Stockholm’s KTH Royal Institute of Technology thinks it could happen by 2030.
Yet even Sweden has seen an enthusiasm gap emerge, mostly along demographic lines. Older people in the rural north, tending to be the least tech-savvy, resent the economic power of Stockholm and Gothenburg, now almost entirely cash-free urban zones. The National Pensioners Organisation is a key player in the “Cash Uprising” coalition now campaigning to make sure older Swedes can still deposit and remove cash from banks.
Wealth, however, remains the key factor in determining who might be entirely left behind by the evolving digital economy. Some of the poorest people in Europe’s richest cities have found themselves pushed aside.
In Amsterdam, homeless people selling street magazine Z!, the Dutch equivalent of The Big Issue, now struggle to find customers still using cash. Z! trialled card payments by giving a dozen of the city’s vendors iZettle readers back in 2013, but the method was deemed too cumbersome.
“After a few weeks, our vendors said, ‘Look, this is too complicated’,” says editor Hans van Dalfsen. “It became too clunky and time-consuming for the vendor to juggle their magazines, the card reader and their own mobile phone connected to Bluetooth – all that stuff was needed to carry out the transaction.”
Van Dalfsen says he is now talking to a major telecoms company to try to find a simpler way for homeless vendors to accept payment using only their mobile phones, perhaps with help of unique QR code on their ID badge.
“Like Scandinavia, we are close to being cashless in Amsterdam,” he says. “I’m an optimist, but we really need bright people in the tech companies to come up with simple, convenient solutions that work for everyone. We cannot let people become cut off from the life of the city.”
Like many of the world’s poorest people, much of Amsterdam’s homeless population remain without a bank account. So even if they own a mobile phone, most fall back to cash.
Kenya may offer a guiding light here, having found a way to allow unbanked citizens access into the cashless society using cheap mobiles. Launched in 2007, M-Pesa has become the world’s leading mobile money platform, allowing millions of users to transfer money to each other by sending text messages and store their funds digitally without opening a conventional bank account.
In Zimbabwe, last year’s cash liquidity crisis led to renewed distrust in the banks and helped mobile money platforms take off as an alternative way of doing business, first in the capital city Harare, then in rural areas. The country’s most popular text-based service EcoCash now has more than six million users.
“There has been a huge explosion in cashless payments, down to the very poorest street traders using mobile money solutions,” says Nigel Gambanga, a Harare-based technology analyst. “Everyone has begun to realise, ‘If I don’t figure this out, I might not be in business tomorrow.’ People are adaptable.”
Dave Birch, director of innovation at UK firm Consult Hyperion, thinks it would be foolish to insist on clinging on to cash on behalf of the poor. “If you keep people trapped in a cash economy, you leave them to pay higher prices for everything, you leave them struggling to access credit, and more vulnerable to theft,” he says.
“We’re going to replace cash with electronic platforms,” Birch adds. “I don’t think poverty or being unbanked is necessarily a barrier, because everyone has a phone. Given the technology we have, we can develop new ways of moving digital cash around, even on the most basic of phones.”
The challenge for banks, regulators, tech innovators and officials keen to push forward “smart city” initiatives, is to make sure evolving platforms are accessible and keep everyone interconnected.
If we cannot find a common payment ecosystem, we may find ourselves wandering through divided cities, separated by the sound of bleeps and the shuffling of cold, hard cash.
The end of cash: The cost of a cashless society
Monday, April 24, 2017
India has withdrawn 86% of its paper money in a bid to eradicate tax evasion, but a world that follows suit may not be very democratic, writes John Hearne.
Can We Expect to See a Cashless Society in 2017?
January 27, 2017 By : Artem Tymoshenko
The year 2017 will be a momentous year in the world of cashless payments. Next year, the world’s first Amazon Go food store will open – with no tills, irritating queues or occasionally unpleasant cashiers. All purchases will be made using a dedicated mobile app which, incidentally, the developers say will be free. How does it work? Each customer is assigned a personal QR-code that has to be activated on the way in. Special sensors then track the products you take off the shelves and calculate the total cost. It is also possible to return purchases to the shelves, which is very convenient. The system will be tested first by the people of Seattle where the first Amazon Go store is set to open.
In 2016, cashless payment for any goods or services has become as natural as smartphones, laptops and morning coffee. Against the backdrop of rapid global development of Internet services, the growing volumes of digital transactions seem entirely logical and natural. Some countries are finding the transition quite straightforward and quick while others, on the contrary, are in no hurry to introduce cashless payments, simply out of fear of anything new. Interestingly, in the first group, both positive factors – as in Sweden – and negative factors, such as the unhappy situation in Somalia, come into play.
So what is driving society towards cashless payments?
There are just two key factors behind the popularity of cashless payments: operators and banks.
Cashless payments and, as a result, online shopping, are also tightly bound up with public trust. The more trust the public has in going cashless, the faster Internet shopping develops. At the same time, growth in online shopping naturally boosts the popularity of online payments. The overall result is economic development of the country. How do cashless payments gain popularity amongst the public? The answer is simple: convenience! If it is easy to find a service through any means of communication or device; if the interface is understandable and the standard of service is good, why go looking for cash payments when you can go cashless instead?
People in highly developed countries such as the United States and Canada are the most loyal to banking apps and services. Mobile financial services are popular in developing countries, where a large number of people do not use banking services. The highest level is in India – 46%, followed by Indonesia at 37%, and Mexico and Turkey at 34%. Non-banking mobile apps are also widely used in the countries of East Africa. A study by Nielsen has shown that a total of 2 billion people use “mobile wallets.”
According to the study, interest in mobile commerce and mobile devices as a shopping tool is highest in the developing regions compared with, for example, the mature markets of the US and Europe which are somewhat conservative in this respect. The use of mobile devices for shopping is most widespread in Asia with its well-developed social networks and telecoms infrastructure; the popularity of mobile wallets is also at its highest here – 60% of all users.
A third potential factor in the development of the cashless market is the big tech companies such as Google Samsung, Apple and Alibaba. They are still in the process of getting it together and have yet to show what they are capable of. Nevertheless, the constraining factor for the Google, Apple and Samsung payment systems – the number of physical devices owned by users – may soon disappear. These payment systems are currently being used by tens of millions of people, which is not really a lot compared to the total global population of 7.5 billion.
The situation with tech giant Alibaba is slightly different. Its payment system, Alipay, is not tied to any specific device. A quarter of the population of China – around 300 million people – currently use Alipay, and 50% of all mobile online payments in the country are made via this system. The role of the tech companies will, in all likelihood, continue to grow. The economy of each country where cashless payments are popular has its own catalysts and history, but the end result is always the same – an increase in the overall number of users and transactions.
Where would we be without examples?
In America, almost half of all purchases or service payments are cashless. According to the statistics, each resident of the country has one debit card and almost three credit cards. It’s worth noting that the Americans were pioneers in the field of credit cards, having become the first people in the world to start using them back in 1951. And with the introduction and rapid development of mobile wallets and payment apps, Americans have become too lazy to carry real wallets and notes. Why bother? And indeed, there is little point when you have Android Pay, Apple Pay, Samsung Pay and Starbucks’ payment system. The statistics show that half of all adults in the US use their smartphone or tablet not to catch a new Pokemon, but to access payment systems.
In the United Kingdom, the percentage of cashless payments is three points higher than in the US, accounting for 52% of all consumer payments. But the balance of power on the card front is radically different from that in America with Britons holding 1.48 debit cards and 0.88 credit cards on average. The popularity of cashless payments reached “Foggy Albion” only relatively recently – in 2014 when buses and the Underground went cash-free and cashless transactions finally overtook cash payments by volume. Studies show that the average Briton spends just 17 pounds in cash while one in four will turn down the services of a company if it is not possible to pay by card. According to media agency Starcom, over 30% of Britons believe that cash will disappear within 15 years or so, and 73% of consumers are ready to ditch cash forever within the next five years.
In Singapore, the percentage of cashless payments is even higher than in the US or the UK – 69% (according to Mastercard), making Singapore one of the top three cashless countries in Asia and the world. The other two are Japan and South Korea. Every person in Singapore has, on average, four credit cards. And they certainly have lots of opportunities to use them, be it cashless car parks and roads, public transport, buses, trains or taxis. You can pay by card everywhere in Singapore – a fact that, in itself, makes the consumer’s daily life much easier. Thanks to some vigorous marketing strategies by local banks, one-third of the population of Singapore was actively using credit cards by the beginning of 2015.
Whereas in the countries listed above, the switch to cashless payment for goods and services was a natural development in consumer behavior aimed at making life simpler, more convenient and faster. In Somalia, mobile payments were introduced for a completely different reason. Robbers and dubious payment systems have become the main engines of progress in that country. Faced with poverty, anarchy, stagnation in the banking system, banditry and piracy, people in Somalia have simply begun refusing to carry cash, thereby encouraging the development of mobile payments. Although Somalia is one of the poorest and most dangerous nations in the world, the Hormuud company’s payment systems, EVC Plus from operator Safaricom, and Zaad from Telesom are all working successfully there. In Somalia, you can buy virtually anything by card: food in the supermarket or on the street, and even weed up an alleyway. In the same way that some vendors in Ukraine refuse to accept cards, some vendors in Somalia do not take cash. There’s a paradox for you!
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17 Oktober 2016
Macy's to RFID-Tag 100 Percent of Items
Speaking at last week's RFID in Retail and Apparel conference, Bill Connell, the company's SVP of logistics and operations, said Macy's aim is to have all items RFID-tagged at the source by the end of 2017.
By Mark Roberti
Oct 12, 2016—
Speaking at RFID Journal's second annual RFID in Retail and Apparel conference and exhibition, held last week in New York City, Bill Connell, Macy's senior VP of logistics and operations, revealed that his company plans to have 100 percent of all items in every store tagged by the end of 2017. To achieve this goal, the retailer is asking all of its product vendors to supply merchandise already fitted with passive ultrahigh-frequency (UHF) RFID tags based on the EPC Gen 2 standard.
"We still have a lot of work to do with our suppliers to get that joint commitment to apply tags at source," Connell said. "But we are fully prepped and continue to expand [our use of RFID]. We are now moving into additional use cases that are enabled because of RFID and, equally important—because of the availability of accurate information—on a very quick basis."
Bill Connell, Macy's SVP of logistics and operations
In 2015, Macy's announced that it was expanding its RFID-tagging deployment to all lines of businesses at its stores, except for jewelry and cosmetics. These two categories were not a focus since there were challenges finding tags that worked effectively and would not negatively impact the items' presentation. "We are now working with GS1 and others to find solutions [for these categories]," Connell said, "both in the technology and the presentation techniques to bring those categories of business into the fold as well." However, he noted, there is a chance that Macy's will not be able to resolve those issues in time to meet the end-of-2017 goal.
By the end of this year or the start of 2017, Connell told attendees, more than 60 percent of all goods at most of Macy's stores will be RFID-tagged and cycle-counted monthly via handheld RFID readers. Macy's had published the tagging requirement in its vendor standards manual, he said. Now, the retailer is working with suppliers to get them to tag merchandise at its source.
There is a "much greater acceptance and greater understanding of the benefits" among suppliers, Connell explained. "There is a momentum that suggests to us that we are pretty much at that tipping point."
According to Connell, Macy's has been expanding steadily into categories beyond apparel, and has found that the technology delivers value throughout its stores. "We're finding that in home [products], it has a great deal of applicability," he said. "In areas where there are samples, like tabletop, those are further expansions."
Replenishing more effectively was the use case that got Macy's involved in RFID, Connell told the audience, but the company also found additional benefits, as many experts had suggested. "You find this natural ability to expand and do additional things that have a big impact on sales and profitability," he said. "And, I assure you, we track, through control testing and so forth, our performance in these categories quite consistently. We have been quite pleased with the results, both operationally and from a financial perspective."Write comment (0 Comments)
Ons moet deurentyd op ons hoede wees!!!!
Is die proses Hieronder 'n Sagmaak Proses??
Ikea Canada Engages Customers With RFID at Pop-up Store
RFID tags in wooden spoons and readers at the shelves and check-out stations allowed shoppers to select and purchase items, simply by tapping their spoon.
By Claire Swedberg
Jul 11, 2016—
Ikea Canada has completed a two-week trial of a solution that enabled shoppers to purchase merchandise with the tap of a spoon, thanks to radio frequency identification technology. The system, deployed in a pop-up store in late May 2016, freed shoppers from having to push carts or carry baskets around the store. Instead, they simply carried a wooden spoon with a built-in RFID tag, and made their purchases by tapping the spoon against shelf readers.
The temporary store's marketing goal was to take the routine out of food and houseware shopping, and to encourage consumers to think beyond their usual products and buying habits. To achieve that goal, the store, which focused on two of Ikea's product lines (food and tableware), broke the conventional rules about how food is prepared and served, by offering unique growing, preparing and serving ideas for fresh food, along with products that included jams, seeds, pottery, glasses and other kitchenware.
At the store's entrance, shoppers are invited to take an RFID-tagged wooden spoon and use it to add desired products to a virtual shopping cart.
"We wanted to create an experience to help support our global theme: 'It Starts With the Food,'" says Stephanie Kerr, Ikea's corporate press officer. "We thought a pop-up store would be an impactful way to bring this theme to life with consumers."
Each room within the pop-up store was designed to challenge consumers to re-think food conventions, break from traditions and try new things. For example, the company didn't want shoppers to have to use a clunky basket or shopping cart. That's where RFIDtechnology came in.
"We wanted to make this pop-up experience different from a typical store experience," Kerr explains. "Using RFID technology allowed consumers to explore and shop in a whole new way, which made the experience more interactive."
During the two weeks in late May in which the store was open, buyers used a passive, low-frequency (LF) RFID-enabled wooden spoon to create a virtual shopping cart. Instead of taking products off a shelf and carrying them to the checkout counter, customers could simply collect a digital shopping list of all items they wanted to buy, and then make that purchase, all with the use of the wooden spoon.
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Gaan die Pous die afkondiging maak?
Wonder u oor hoe Die Bybel saamgestel is? Hier is ‘n baie volledige uiteensetting, wat een persoon jare sal neem om die navorsing op sy eie te doen, waaraan waarde geheg kan word.
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